Book Reviewer Yellow Pages: A Book Marketing Guide for Authors and Publishers Christine Pinheiro
Book blogging today has grown into a serious business. It is a necessary marketing tool to promote books and the Book Reviewer Yellow Pages—now in its sixth edition—is the definitive guide to this informal network of book reviewers. -Author David Wogahn, President of Sellbox.com This book is designed to make book marketing easier. The Book Reviewer Yellow Pages is a popular book promotion reference guide for authors and publishers. Use this guide to learn about book tours, author etiquette, and how to write a good pitch to grab the interest of a book reviewer. Updated every year, this reference lists hundreds of book reviewers, their contact information, submission guidelines, and genre preferences.
I wrote my first eBook in 1991. In those days, like today, it wasn’t hard to do if you had something to say and a computer to produce it. But what was hard, was marketing those early eBooks. Even if you advertised the book on a service like CompuServe, Prodigy or AOL, how would you ever find people willing to tell other people about your book? I “discovered” the Book Reviewer Yellow Pages more than five years ago; April 29, 2011 to be exact (then called The Indie Book Review Yellow Pages). Newspapers and magazines were still employing book reviewers and “book bloggers” were considered an anomaly, given the same respect that big publishers were giving the new-fangled eBook formats like Kindle. Fast forward to today and those same reviewers—if they are still writing reviews—most likely have started a blog (and in fact might even be in this book). An indie author trying to get reviewed by a traditional media outlet is an exercise in futility. It’s also fair to say that eBooks have made the big publishers huge profits and now form a permanent part of their publishing operations. Book blogging today has grown into a serious business. It is a necessary marketing tool to promote books and Christy Pinheiro-Silva’s Book Reviewer Yellow Pages—now in its sixth edition—is the definitive guide to this informal network of book reviewers. Collectively they rival the promotional power of the large circulation newspapers and magazines. Individually they can help niche books break-out to a wider audience. And that’s what book marketing is all about: helping thousands of small products in scores of categories seek and find their own passionate audience. How I met Christy is a testament to modern book marketing, itself a lesson for new publishers. As a long-time reader of the pioneering eBook news website Teleread.com, I came across an article saying that her second edition was available for free. Free is still a popular way to connect with readers but in 2011 it was the fastest, sure-fire way to get your name and book noticed. Everyone had Kindles to fill-up and as a book marketer and author, who couldn’t use a free directory? By the time the fourth edition was published in 2013 it had grown to a 778 page tome. Seeing an opportunity for constructive feedback, I took to Amazon reviews to voice my ideas about what makes this guide book so important for my clients, and where I thought it could be improved. I’m happy to say that Christy read that review, contacted me, and took many of those suggestions to heart. Here are the two things you should know about the Book Reviewer Yellow Pages:
- It defines a standard of etiquette. Christy’s 10 rules for author etiquette should be required reading for every author, regardless of whether or not book bloggers are part of your marketing mix. I confess it is so solid that I based a section of my own book, Successful eBook Publishing (Sellbox, 2012) on her advice. The blogosphere would be a better place if every author took her admonitions to heart in all their book promotion interactions.
- It codifies the essential facts about a book blogger, so you don’t have to. Shouldn’t we be able to just “Google” book bloggers and fire off emails to reviewers? Nope. In reality it isn’t that easy. Trying to find the pertinent information so you can approach the reviewer who is right for your book (see point 1) is going to take you hours! There are no standard website designs for review websites, and you will need to visit each one (again, see point 1). Here is where the Book Reviewer Yellow Pages shines. Your small investment will pay big dividends in saving time in finding the relevant reviewers, and their contact information.
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